The e-commerce trends keep on changing based on the way we shop, what we buy, how we buy and how we respond to the products that are being marketed by various businesses. In over last one decade, a lot of new e-commerce trends have emerged to have a major influence on e-tailing businesses and their models of operation. With the biggest of global e-tailers such as Amazon have been adopting and reaping the rewards of these trends, we would like to sum up a few of these trends that will gain importance in 2020:
1. Speedy Shipping and Efficient Delivery Logistics
With Amazon offering one-hour delivery service with its ‘Amazon Now’ and the plans to expand the services further in the coming few years, the focus has been on drastically decreasing the time between the click and delivery – the key competitive advantage the ecommerce businesses have been striving for. Leveraging the emerging technologies including the driverless freight, the logistical improvements are set to take place this year.
2. AI and Machine Learning Integration
3. Augmented Reality Inches Closer to the Mainstream
4. Mobile Checkout and IoT Growth
5. Growing popularity of ROPO
The world of e-commerce around us is changing and the e-commerce will only grow more and better in 2020. All the latest technologies have been enabling these emerging trends to evolve and get adapted at a wider level with ease. As an e-commerce business owner, you need to identify and embrace the trends that best suit your specific business needs and goals, enabling you to provide your consumers with the best value possible with your offerings. The key is to understand that the better the user experience you offer, the better will be your sales.