ecommerce trends

Emerging E-commerce Trends in 2020

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The e-commerce trends keep on changing based on the way we shop, what we buy, how we buy and how we respond to the products that are being marketed by various businesses. In over last one decade, a lot of new e-commerce trends have emerged to have a major influence on e-tailing businesses and their models of operation. With the biggest of global e-tailers such as Amazon have been adopting and reaping the rewards of these trends, we would like to sum up a few of these trends that will gain importance in 2020:

1. Speedy Shipping and Efficient Delivery Logistics

With Amazon offering one-hour delivery service with its ‘Amazon Now’ and the plans to expand the services further in the coming few years, the focus has been on drastically decreasing the time between the click and delivery – the key competitive advantage the ecommerce businesses have been striving for. Leveraging the emerging technologies including the driverless freight, the logistical improvements are set to take place this year.

2. AI and Machine Learning Integration

The e-commerce businesses are bringing about intelligent algorithm to deal with the key challenges to segment the customers and identify the patterns effectively based on their browsing history for enabling the personalisation and automation. Such intelligent strategies have resulted in visible sales conversions and gains and are therefore going to be widely adopted with the integration of AI and Machine Learning.

3. Augmented Reality Inches Closer to the Mainstream

Augmented Reality for Product Visualization. With the major brands such as Apple and Google introducing their tools to enable product visualisation through the use of augmented reality, this trend is highly likely to catch on in 2019 and so is the use of AR/VR enabled smart devices.

4. Mobile Checkout and IoT Growth

Mobile payment is witnessing dramatic innovations enabling the people o shop more easily and more conveniently. With many different mobile payment platforms available today the mobile payment market has been growing and with Apple Pay, Google Pay, Cryptocurrency, Bitcoin.and the proprietary offerings from banks such as Chase and Softbank, the new trend in 2019 is set to move us further away from cash and greater adoption of the mobile payment systems.

5. Growing popularity of ROPO

In line with the growing shopping habit of a typical consumer, that of ‘Research Online, Purchase Offline’ (ROPO), which is driven mainly by the thrifty and bargain-seeking consumers, 2020 is going to be a year of the e-commerce features and business models that further enable and support the ROPO trend.

The world of e-commerce around us is changing and the e-commerce will only grow more and better in 2020. All the latest technologies have been enabling these emerging trends to evolve and get adapted at a wider level with ease. As an e-commerce business owner, you need to identify and embrace the trends that best suit your specific business needs and goals, enabling you to provide your consumers with the best value possible with your offerings. The key is to understand that the better the user experience you offer, the better will be your sales.

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